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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information Itamar Simonson, Emanuel Rosen
Publisher: HarperCollins Publishers

Its the libertarian myth of perfect information, that the consumer has any real influence on pricing across an industry through choice. The 'O' Factor is part of a model introduced by Itamar Simonson and Emanuel Rosen in their new book 'Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information'. Apr 21, 2014 - Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information ISBN: 0062215671 | 2014 | EPUB | 256 pages | 308 KB Absolute Value: What Really Influences Custom. Feb 27, 2014 - How do we decide what to buy? Apr 11, 2014 - At least three Republican gubernatorial candidates — Kurt Zellers, Dave Thompson, and Jeff Johnson — assert they have near-absolute power to stop indexing annually, if elected. Jan 24, 2014 - What is the 'O' Factor? With this new framework, managers can determine where their products fall with respect to today's evolving shift in customer decision making, identify the right mix of sources that really influence its customers, and plan new marketing strategies around them. No comments for this entry yet. By Andrew Keen on Feb.27, 2014, under Gadgets, Tech News. Feb 27, 2014 - Keen On… Absolute Value: What Really Influences Customers In The Age Of (Nearly) Perfect Information. (ie Return on Investment) They do this by meeting or exceeding the customer's requirements (provide value) for the least sustainable cost. Mar 14, 2014 - Response to “CMO Reads: Absolute Value – What Really Influences Customers In the Age of (Nearly) Perfect Information”. ABSOLUTE VALUE will change everything about the way businesses approach marketing and will show consumers how empowered they've become in an age of (nearly) perfect information. Feb 27, 2014 - According to Itamar Simonson and Emanuel Rosen, the authors of Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, we used to make buying choices based on brand. Posted on March 14, 2014 by admin · Forbes.